Saturday, October 4, 2008
Driving Traffic To Your Site
Out of all the free and paid website submission companies I have come across, I have yet to see one like TrafficSwarm. Whether you are a webmaster, merchant, or entrepreneur, this company can make a difference driving more traffic to your site.
This is a free to join service. It comes with a pay option anyone can add to his or her basic membership. However just the basic membership will allow you to drive an unlimited amount of traffic to your site. How? It works like this.
After joining TrafficSwarm, you are given a unique membership ID, and name. Once that is complete, you will log into your TrafficSwarm member site to find a load of different options for you to choose from. I will start with the "Surf for Clicks" option.
Here is just one of the wonderful benefits of this program. When you click on this link, you are taken to a new screen that lists 8 other member sites. Each time you click on one of these sites you are given a specific number of free clicks. Now, what is this? These free clicks are like money you use to pay TrafficSwarm to display your ad so that others may click on it. Neat!
Now this may not seem like much, however, in my own case, simply using the free clicks system I increased my site's traffic by 40%. That's a lot. There is a catch though, but nothing serious. When you are building your free clicks, there is a delay timer that is activated after you view each of the other member’s sites. It is a 20-second timer that will not allow cheaters to click faster than a preset time limit. This makes it fair for everyone.
In addition to this, every new member gets a reward of 100 clicks after you have built the minimum need for them. I had mine the first day I built my free TrafficSwarm click list. So, each day I spend about one hour at TrafficSwarm building my free clicks to take me through to the next day. It’s not hard for me, and actually very informative. You get to see other sites and how they do their advertising and promotional stuff. To make it better, you are building traffic for your own sites.
Now, if this is not your thing, guess what? They have a VERY affordable pay as you go plan. With this you simply pay for the click and forget it. Even with the free clicks plan it's nice to just spend one hour a day, and know that your sites will get the traffic. Of course, like everything else, there are no guarantees that a person will click on your site's ads. However, to increase your chances of having your ad clicked on really depends on how you write your ad, and that is what I will talk about next.
TrafficSwarm cannot write your ads, but they do give you a vehicle to drive traffic to your site. If you have a site that sells products that can be purchased and shipped to the customer, your ads must focus on the products. If there are many products then focus your ad on price and service. Having said that, you can always do a research of specific products to see what is really selling out there. Then focus on these products, and maybe give an incentive to buy the product. Here is an example:
“Get your free Blackberry phone from the Blackberry patch. Choose your favorite color and service. Bring your berry bucket and get then while their still on the vine.”
Now this focuses on the phone, but you see what I mean. TrafficSwarm will allow you to choose your market focus and that makes all the difference when targeting your ads. How do you target your ads? Here's how.
When you build your ad, you are taken to a new screen where you will enter your site's name, url, and description of your site. There is a small or large description box to choose from. After you enter your url, then think a bit over the title to your ad. Make it mysterious, and compelling. This is important if you want others to want to see what you have to offer. TrafficSwarm will list your ad's title in bold type to make it easy to see. Then your site's description should be concise and to the point. Again, be creative. Use words that are compelling and magical. Use words like "magic of, one of a kind, must see, free gift,", by using words that are compelling, and mysterious, you get the readers attention. Just make sure you don't hype it. That won't help. Stay focus and don't be afraid to change it if you see, your clicks are not happening like you want them too. It's very easy to change everything about your ads at TrafficSwarm.
After you have your ads listed, and being displayed, you can go to your member’s area and manage them. TrafficSwarm gives you the option to edit, view, and delete any of your ads. This is really a neat feature of the FREE service at TrafficSwarm. I dare you to find another system like this one. In fact, I will challenge you to find one, how's that.
After you have you ads rolling, you can go back to your ad manager area and visually see what sites get the clicks. If you see that one is getting high clicks, DON'T TOUCH THAT DIAL. Leave the ad alone, and let TrafficSwarm do the work for you. Check your product sales, or your affiliate links to see if any conversions have taken place. In my case, my conversions increased, and I was a happy camper. That happened doing everything for free. Not bad eh?
Remember, You can purchase clicks at a very low cost. In addition you get other bonuses.
Recruiting new members into TrafficSwarm is like getting a shot of adrenaline. Why? Here's why. With a membership of over 140.000, and categories that span all niches, and new added ones daily, your possibilities for making more money are multiplied. Upon recruiting a new member your credits increase immediately. To top it off you will now have your own TrafficSwarm down line. Each time you’re down line purchase credits you get some of that action. As you can see, it can get very big very fast. TrafficSwarm has thought this out very well. It is the perfect system for driving traffic to your site and theirs. With the free basic membership they have secured their spot on the net helping not only their own site’s traffic but you as well. What about actual cash? Well, members can earn commissions from their own down line line purchases. Basically, as TrafficSwarm's success increases, so does yours. Nice concept isn't it. How about some deals you say?
TrafficSwarm has the deals that will set you on fire with motivation and desire. Their Ad Minder program is a program that allows members to get the best, small business, ad campaigns, at an unbelievable, heavily discounted price. This is a terrific way to drive a Hugh amount of traffic to your sites. However, please take warning. Be prepared! There is nothing worst than getting the sales and not being able to deliver. BE PREPARED!
As TrafficSwarm grows, so does their member base. This translate into more interested consumers, more selection marketing targets to choose from. Imagine what the interests would be at 200.000 members. Wheeeeee! You win on everything.
Joining TrafficSwarm is very easy. It's free, and to add to the ease of building credit clicks, they have devised a safe way for you to make the ad display page your homepage. What is this? It's away for you to open your browser and see the ads ready for you to click on and build credits. I have it on at all times. However, you don't have to do this, it's just a convenience and a powerful one at that.
As you can see TrafficSwarm is a really big deal. Joining is easy and the benefits are enormous for any webmaster, commercial site, entrepreneur, or newbie. You can't lose with this one. I very highly recommend this site to anyone. Join today, and see all the other benefits I haven't even touched on. Happy clicking, and happy Traffic Swarming. Get your 100 Free credits when you activate your free account! Sign up now; Let Me Build My List!
To Your Success
This is a free to join service. It comes with a pay option anyone can add to his or her basic membership. However just the basic membership will allow you to drive an unlimited amount of traffic to your site. How? It works like this.
After joining TrafficSwarm, you are given a unique membership ID, and name. Once that is complete, you will log into your TrafficSwarm member site to find a load of different options for you to choose from. I will start with the "Surf for Clicks" option.
Here is just one of the wonderful benefits of this program. When you click on this link, you are taken to a new screen that lists 8 other member sites. Each time you click on one of these sites you are given a specific number of free clicks. Now, what is this? These free clicks are like money you use to pay TrafficSwarm to display your ad so that others may click on it. Neat!
Now this may not seem like much, however, in my own case, simply using the free clicks system I increased my site's traffic by 40%. That's a lot. There is a catch though, but nothing serious. When you are building your free clicks, there is a delay timer that is activated after you view each of the other member’s sites. It is a 20-second timer that will not allow cheaters to click faster than a preset time limit. This makes it fair for everyone.
In addition to this, every new member gets a reward of 100 clicks after you have built the minimum need for them. I had mine the first day I built my free TrafficSwarm click list. So, each day I spend about one hour at TrafficSwarm building my free clicks to take me through to the next day. It’s not hard for me, and actually very informative. You get to see other sites and how they do their advertising and promotional stuff. To make it better, you are building traffic for your own sites.
Now, if this is not your thing, guess what? They have a VERY affordable pay as you go plan. With this you simply pay for the click and forget it. Even with the free clicks plan it's nice to just spend one hour a day, and know that your sites will get the traffic. Of course, like everything else, there are no guarantees that a person will click on your site's ads. However, to increase your chances of having your ad clicked on really depends on how you write your ad, and that is what I will talk about next.
TrafficSwarm cannot write your ads, but they do give you a vehicle to drive traffic to your site. If you have a site that sells products that can be purchased and shipped to the customer, your ads must focus on the products. If there are many products then focus your ad on price and service. Having said that, you can always do a research of specific products to see what is really selling out there. Then focus on these products, and maybe give an incentive to buy the product. Here is an example:
“Get your free Blackberry phone from the Blackberry patch. Choose your favorite color and service. Bring your berry bucket and get then while their still on the vine.”
Now this focuses on the phone, but you see what I mean. TrafficSwarm will allow you to choose your market focus and that makes all the difference when targeting your ads. How do you target your ads? Here's how.
When you build your ad, you are taken to a new screen where you will enter your site's name, url, and description of your site. There is a small or large description box to choose from. After you enter your url, then think a bit over the title to your ad. Make it mysterious, and compelling. This is important if you want others to want to see what you have to offer. TrafficSwarm will list your ad's title in bold type to make it easy to see. Then your site's description should be concise and to the point. Again, be creative. Use words that are compelling and magical. Use words like "magic of, one of a kind, must see, free gift,", by using words that are compelling, and mysterious, you get the readers attention. Just make sure you don't hype it. That won't help. Stay focus and don't be afraid to change it if you see, your clicks are not happening like you want them too. It's very easy to change everything about your ads at TrafficSwarm.
After you have your ads listed, and being displayed, you can go to your member’s area and manage them. TrafficSwarm gives you the option to edit, view, and delete any of your ads. This is really a neat feature of the FREE service at TrafficSwarm. I dare you to find another system like this one. In fact, I will challenge you to find one, how's that.
After you have you ads rolling, you can go back to your ad manager area and visually see what sites get the clicks. If you see that one is getting high clicks, DON'T TOUCH THAT DIAL. Leave the ad alone, and let TrafficSwarm do the work for you. Check your product sales, or your affiliate links to see if any conversions have taken place. In my case, my conversions increased, and I was a happy camper. That happened doing everything for free. Not bad eh?
Remember, You can purchase clicks at a very low cost. In addition you get other bonuses.
Recruiting new members into TrafficSwarm is like getting a shot of adrenaline. Why? Here's why. With a membership of over 140.000, and categories that span all niches, and new added ones daily, your possibilities for making more money are multiplied. Upon recruiting a new member your credits increase immediately. To top it off you will now have your own TrafficSwarm down line. Each time you’re down line purchase credits you get some of that action. As you can see, it can get very big very fast. TrafficSwarm has thought this out very well. It is the perfect system for driving traffic to your site and theirs. With the free basic membership they have secured their spot on the net helping not only their own site’s traffic but you as well. What about actual cash? Well, members can earn commissions from their own down line line purchases. Basically, as TrafficSwarm's success increases, so does yours. Nice concept isn't it. How about some deals you say?
TrafficSwarm has the deals that will set you on fire with motivation and desire. Their Ad Minder program is a program that allows members to get the best, small business, ad campaigns, at an unbelievable, heavily discounted price. This is a terrific way to drive a Hugh amount of traffic to your sites. However, please take warning. Be prepared! There is nothing worst than getting the sales and not being able to deliver. BE PREPARED!
As TrafficSwarm grows, so does their member base. This translate into more interested consumers, more selection marketing targets to choose from. Imagine what the interests would be at 200.000 members. Wheeeeee! You win on everything.
Joining TrafficSwarm is very easy. It's free, and to add to the ease of building credit clicks, they have devised a safe way for you to make the ad display page your homepage. What is this? It's away for you to open your browser and see the ads ready for you to click on and build credits. I have it on at all times. However, you don't have to do this, it's just a convenience and a powerful one at that.
As you can see TrafficSwarm is a really big deal. Joining is easy and the benefits are enormous for any webmaster, commercial site, entrepreneur, or newbie. You can't lose with this one. I very highly recommend this site to anyone. Join today, and see all the other benefits I haven't even touched on. Happy clicking, and happy Traffic Swarming. Get your 100 Free credits when you activate your free account! Sign up now; Let Me Build My List!
To Your Success
Labels:
clicks,
membership,
trafficswarm
Friday, October 3, 2008
Click What Through?
Click Throughs "CT'S", happen when people click on a link related to your content site. Can these CT'S earn you money? Yes they can.
In some associate programs, a percentage of CT'S will lead to sales, or leads. If you have your own products, a percentage of these CT'S will buy and the rest won't. In other cases CT'S can take people to your order page or landing page. An example would be your E-bay, or Amazon stores.
Now it is no big secret that to get a high count rate on CT'S, you have to place quality context links within the high content text blocks of the page. By doing this, you can check and see what links are clicked on most, using a tracking code ID. Now, the links you placed into the text content are not just plain links, they are your own tracking links. By doing this you now have a way to separate the individual links from the total number of site links you created. With a link hypertracker you will be able to identify repeated links by the same person, and those who have only clicked once on the specific link. Along with this, you will see total number of page views in the total group of pages in question. Click through analysis, using the right software, should present each page broken down into link by link analysis. For this I recommend HyperTracker.
What's important to remember here is, by using this type of theme content analysis, you have a clear view of your income/page/click/ratios. "IPCR".
Along with this you should always be perfecting those ads, articles,etc. Placing them smartly in ezines, article directories, and other appropriate sites. An example would be Amazines.
Then it's time to look at keywords, adwords, and pay per click, "PPC" options. How much will you pay to have someone click on your ad? Things to remember should include, researching the keywords you will be using, and even tracking the ad clicks from a certain site's page, using a tracking ID. This will tell you exactly how that ad is doing, compared to your other ads of that type.All this information will take some time and effort. However, your site stats, traffic, sales..,will begin to rise. Continuing with this type of plan, will make you a lot of sales and money. If you don't have the time, understanding to do all this, I suggest taking a free 7 day trial with a popular ad campaign company. None that I know of will let you try their service like this. However, I can help with this too. If you would like to campaign for one of your sites for a 7 day free trial, and see the results a professional can do early, then just contact me, and I will get the ball rolling for your free 7 day trial. No upfront money, or setup fee is required for this. Satisfaction, Guaranteed. For this 7 day Trial Click Here. Please place the words "Trial Info" in the subject line. else it will be deleted automatically
Bill Harrison
In some associate programs, a percentage of CT'S will lead to sales, or leads. If you have your own products, a percentage of these CT'S will buy and the rest won't. In other cases CT'S can take people to your order page or landing page. An example would be your E-bay, or Amazon stores.
Now it is no big secret that to get a high count rate on CT'S, you have to place quality context links within the high content text blocks of the page. By doing this, you can check and see what links are clicked on most, using a tracking code ID. Now, the links you placed into the text content are not just plain links, they are your own tracking links. By doing this you now have a way to separate the individual links from the total number of site links you created. With a link hypertracker you will be able to identify repeated links by the same person, and those who have only clicked once on the specific link. Along with this, you will see total number of page views in the total group of pages in question. Click through analysis, using the right software, should present each page broken down into link by link analysis. For this I recommend HyperTracker.
What's important to remember here is, by using this type of theme content analysis, you have a clear view of your income/page/click/ratios. "IPCR".
Along with this you should always be perfecting those ads, articles,etc. Placing them smartly in ezines, article directories, and other appropriate sites. An example would be Amazines.
Then it's time to look at keywords, adwords, and pay per click, "PPC" options. How much will you pay to have someone click on your ad? Things to remember should include, researching the keywords you will be using, and even tracking the ad clicks from a certain site's page, using a tracking ID. This will tell you exactly how that ad is doing, compared to your other ads of that type.All this information will take some time and effort. However, your site stats, traffic, sales..,will begin to rise. Continuing with this type of plan, will make you a lot of sales and money. If you don't have the time, understanding to do all this, I suggest taking a free 7 day trial with a popular ad campaign company. None that I know of will let you try their service like this. However, I can help with this too. If you would like to campaign for one of your sites for a 7 day free trial, and see the results a professional can do early, then just contact me, and I will get the ball rolling for your free 7 day trial. No upfront money, or setup fee is required for this. Satisfaction, Guaranteed. For this 7 day Trial Click Here. Please place the words "Trial Info" in the subject line. else it will be deleted automatically
Bill Harrison
Labels:
click through,
ct's,
hypertracker,
Link exchange,
links,
tracking
Sunday, September 28, 2008
Getting the most from your website.
After you have trimmed, modified, edited, your site. You must optimize it for search engines.
Unless you pay an enormous amount of money for adword campaigns, site optimization is your only recourse. If you are savey, as a few of us are, you will have to purchase a search enghine optimization tool. I highly recommend Web Ceo, sometimes written as webceo. This website SEO tool, remains at the leading edge of search engine optimization. This does not mean you stop learning about the different search engines and their individual requirements for high site ranks. Every single one of us, has to continually research this very important aspect of website succes and profitability. Your only recourse is to hire a company, like an adwords campaign company. However, even then there are no guarantees. It's like any other business. You have to be willing to take risks. Nevertheless, your personal research will make you a much better marketer using websites. All of the information you learn will make you money sooner or later. The beauty part of purchasing Web Ceo is that not only will you make your sites virtually magnets, that draw your customers in, it is a learning tool. It will teach you, simply by using it, the best way to optimize, and that puts your site at the top. If you want to be sure your site is running at peak sales power, try it out. You can't lose.
Unless you pay an enormous amount of money for adword campaigns, site optimization is your only recourse. If you are savey, as a few of us are, you will have to purchase a search enghine optimization tool. I highly recommend Web Ceo, sometimes written as webceo. This website SEO tool, remains at the leading edge of search engine optimization. This does not mean you stop learning about the different search engines and their individual requirements for high site ranks. Every single one of us, has to continually research this very important aspect of website succes and profitability. Your only recourse is to hire a company, like an adwords campaign company. However, even then there are no guarantees. It's like any other business. You have to be willing to take risks. Nevertheless, your personal research will make you a much better marketer using websites. All of the information you learn will make you money sooner or later. The beauty part of purchasing Web Ceo is that not only will you make your sites virtually magnets, that draw your customers in, it is a learning tool. It will teach you, simply by using it, the best way to optimize, and that puts your site at the top. If you want to be sure your site is running at peak sales power, try it out. You can't lose.
Labels:
adwords,
adwords campaign,
optimization tool,
web ceo
Selling, Ads, and Writing for Profits
Rules for Writing Great Sales Letters and Ads
0. Purchase the Famed, "Article Marketer", an automatic article submitter. Rapid,Intuitive,Author's tool, for submitting articles to multiple article websites.
1. Create an offer that's so good, no intelligent person can pass it up.
2. Give away something free.
3. Write about your reader’s interests, not your interests.
4. Try to make your letter read, look and feel like a personal communication from one person to another; not like a mass-produced piece of junk mail that’s going to a million people.
5. Persuade your reader with facts and reasons, not fantastic claims and empty hype.
6. Have an attention-getting compelling message that sets you apart from your competitors.
7. Figure out you Unique Selling Proposition (U.S.P.. -- What Try to makes you different?
8. Try to know exactly what your readers are looking for before you write.
9. Sell one and only one thing with your ad or sales letter.
10. Raise the level of your proof. (Provide credible third-party testimony to the truth of your claims. Free trial period and free samples are other forms of proof. .
11. Craft a great first sentence that creates intrigue. (A question, a proposition, or sometimes a damaging admission is a good tactic. .
12. Figure out all the benefits of what your are offering, and promise your most important benefit first.
13. Describe your most important benefit in detail.
14. Include all benefits you can think of somewhere in your package.
15. Include a hidden benefit. (A hidden benefit of Aspirin is that it thins the blood and helps prevent heart attacks. . A hidden benefit is like hidden treasure; it’s more exciting than the obvious benefit.
16. Explain to your prospects and customers exactly what they will get for their money. (A list and a photo of everything they will be getting is important. .
17. Tell readers what bad things will happen if they fail to act now.
18. Ask your reader to give you a “yes” or “no” answer. “Maybe later” is the same as “no.” Never allow a “maybe later” answer.
19. Rephrase the most important benefits in the close and other prominent parts of your package.
20. Include a stunning, eye-catching guarantee. I’ll sometimes promise buyers a full refund plus some extra money for their trouble if they are not satisfied.
21. Offer and produce instant gratification. (In the age of the internet, people won’t tolerate 4-6 weeks for delivery like in the old days. People want it now. .
22. Write intriguing, captivating headlines and sub-headlines that emphasize a benefit.
23. Write as people actually speak in everyday life.
24. Write in a warm, friendly, easy-to-Try to understand style.
25. Write a package, not just a letter. (A direct mail package is a like a “show and tell” presentation and should usually include supporting exhibits. .
26. Generate emotion with riveting facts and details.
27. Get to the point immediately.
28. Answer all possible objections and questions your reader might have. (Part of this job can be done with a FAQ enclosure. .
29. Try to make it super easy to buy. (Don’t Try to make your buyer do lots of paper work and filling out of forms. Your accounting department will resist. .
30. Try to make your order forms look like order forms. (People who decide to buy want to Try to know instantly how to order. This is part of making it easy to buy. .
31. Try to make it clear to whom your reader must write a check. (This should be in bold, not the fine print. This is also part of making it easy to buy. .
32. Keep your entire package super simple, clear and focused. (If your reader can’t figure out what you’re selling in three seconds or less, your offer is doomed. .
33. Sell one and only one thing. (Choices confuse.
34. Engage the reader in a conversation with thought-provoking questions (that are precisely on point with what your are selling. .
35. Propositions are another great way to engage your reader’s mind. (People Try to know that nothing is free in life. “If you do X, I’ll do Y” is a believable offer. People like propositions.
36. Admit your mistakes and shortcomings. This is a great attention-getting device that not only builds credibility with your reader, but can also distinguish you from your competitors (who will never admit their shortcomings. For example: “We’re not big and established and our offices are modest. We’re a brand new firm, so we’ll work harder for you. And you’ll be dealing with the President of this firm, not a 22 year-old customer service rep.”
37. Short words, short sentences, short paragraphs. Instead of using the word “allow,” choose “let.” Avoid complex sentence structures. Simple, declarative sentences are best. And no paragraphs longer than five lines.
38. The longer you hold your reader’s attention, the better your chance of getting the sale. In other words, Try to make it easier for your reader to keep reading than to skip what you have to say. You do this with fascinating details.
39. Longer letters usually work better than short letters.
40. Your letter should be “scannable” -- easy to read, easy on the eye. (Bullets, underlining of short phrases, headlines and sub-heads, handwritten notes and other graphic devices help break up copy and catch the eye. .
41. Never use humor in your sales letters. (The decision to buy is a serious one. .
42. Never use cartoons. Use drawings rarely (almost never. . Photos are fine, if they are on point.
43. Try to make your reply envelope stand out. (Spending time on the reply envelope can boost response 20 percent. .
44. The purpose of graphic art is to enhance communication, not appearance. Simple, plain layouts are more effective than fancy, pretty layouts.
45. Learn the 17 top reasons people buy: fear, greed, love, self-improvement, desire to win, desire to be recognized, comfort, laziness, quest for a great experience, sex, desire for relationships, anger, desire to Try to make a difference, desire for meaning in life, desire for power, necessity of life, addiction.
46. Deploy both the “avoid pain” and “find pleasure” motives for buying. People buy either to avoid pain or find pleasure.
47. Try to understand that people buy more often to stop something bad from happening to them than to cause something good to happen. Intead of saying "Save 20%", say "Stop wasting 20% of your money."
48. Try to understand what it is that you are really selling. (You don’t buy fire extinguishers; you buy safety for your family.You don’t buy a Black and Decker drill, you buy the holes the drill Try to makes. People don’t care about you or your business; they just want to Try to know if you’ll fix their problem. .
49. The more narrow your focus and the more defined, specialized and unique your list, the more successful you are likely to be: “Narrow is the gate to paradise” in direct marketing.
50. Try to understand exactly and precisely who you are writing to and what your reader is looking for.
51. The most persuasive word in selling is the word "BECAUSE" . . . BECAUSE people require reasons to believe your claims. "My product is best BECAUSE . . ." is far more persuasive than simply leaving it as "My product is best." People need reasons why to believe your claims.
52. Offer attractive payment options. (i.e. Pay over time; pay later.
53. Use a deadline to increase urgency.
54. Use a cheap lead generation letter for high-priced products and services. Then send those who answer your more costly hard-hitting, high-impact, extensively personalized package designed to close the sale.
55. Design your envelope to get noticed and get opened.
56. Use unusual packaging. (I’ve mailed direct mail packages in black plastic bags, tubes, clear envelopes, bubble packs, boxes and even pieces of cardboard stapled together. .
57. Use teaser copy to tease, not tell. (Create mystery and intrigue.
58. Plain envelopes usually work better than envelopes with teaser headlines.
59. Try making your envelope look like it’s coming from the government.
60. Use a low-key, professional envelope for business prospects.
61. Use your sales letter to sell and your enclosures to “show and tell.”
62. Try to make your letter look like a letter.
63. Grab attention in your letter with a short first sentence.
64. Call for action early and often in your letter text.
65. Have a high-authority person sign your letter.
66. Personalize your letter (if your return on investment calculations allow it. .
67. Use a P.S. to summarize the offer, reinforce a benefit, emphasize the response deadline and to add an extra detail.
68. Tables, charts, diagrams, photos, and other visuals help support and prove your claims.
69. Try to know what your reader will read first: Carrier, headlines, the first sentence, the P.S., the order form, and the signature (who is the letter from?. . Only if these create interest, will your reader start reading the body of your letter.
70. Try to understand that all successful sales letters must have these three core elements: 1. A clear promise; 2. Proof your claims are true; and 3. An easy way to order (A Call To Action. .
71. A very brief, attention-getting story can help hold your reader’s attention and create interest. (i.e. “They laughed when I strapped on a snow board. But their laughs turned to amazement when they saw me speed down the mountain.”.
72. If you tell a story, it should not be longer than a few lines. The shorter and more stunning the better.
73. No story is better than the wrong story.
74. Write more articles each week, and submit them with Article marketer.
75. Stay on top of non performing articles with new content.
0. Purchase the Famed, "Article Marketer", an automatic article submitter. Rapid,Intuitive,Author's tool, for submitting articles to multiple article websites.
1. Create an offer that's so good, no intelligent person can pass it up.
2. Give away something free.
3. Write about your reader’s interests, not your interests.
4. Try to make your letter read, look and feel like a personal communication from one person to another; not like a mass-produced piece of junk mail that’s going to a million people.
5. Persuade your reader with facts and reasons, not fantastic claims and empty hype.
6. Have an attention-getting compelling message that sets you apart from your competitors.
7. Figure out you Unique Selling Proposition (U.S.P.. -- What Try to makes you different?
8. Try to know exactly what your readers are looking for before you write.
9. Sell one and only one thing with your ad or sales letter.
10. Raise the level of your proof. (Provide credible third-party testimony to the truth of your claims. Free trial period and free samples are other forms of proof. .
11. Craft a great first sentence that creates intrigue. (A question, a proposition, or sometimes a damaging admission is a good tactic. .
12. Figure out all the benefits of what your are offering, and promise your most important benefit first.
13. Describe your most important benefit in detail.
14. Include all benefits you can think of somewhere in your package.
15. Include a hidden benefit. (A hidden benefit of Aspirin is that it thins the blood and helps prevent heart attacks. . A hidden benefit is like hidden treasure; it’s more exciting than the obvious benefit.
16. Explain to your prospects and customers exactly what they will get for their money. (A list and a photo of everything they will be getting is important. .
17. Tell readers what bad things will happen if they fail to act now.
18. Ask your reader to give you a “yes” or “no” answer. “Maybe later” is the same as “no.” Never allow a “maybe later” answer.
19. Rephrase the most important benefits in the close and other prominent parts of your package.
20. Include a stunning, eye-catching guarantee. I’ll sometimes promise buyers a full refund plus some extra money for their trouble if they are not satisfied.
21. Offer and produce instant gratification. (In the age of the internet, people won’t tolerate 4-6 weeks for delivery like in the old days. People want it now. .
22. Write intriguing, captivating headlines and sub-headlines that emphasize a benefit.
23. Write as people actually speak in everyday life.
24. Write in a warm, friendly, easy-to-Try to understand style.
25. Write a package, not just a letter. (A direct mail package is a like a “show and tell” presentation and should usually include supporting exhibits. .
26. Generate emotion with riveting facts and details.
27. Get to the point immediately.
28. Answer all possible objections and questions your reader might have. (Part of this job can be done with a FAQ enclosure. .
29. Try to make it super easy to buy. (Don’t Try to make your buyer do lots of paper work and filling out of forms. Your accounting department will resist. .
30. Try to make your order forms look like order forms. (People who decide to buy want to Try to know instantly how to order. This is part of making it easy to buy. .
31. Try to make it clear to whom your reader must write a check. (This should be in bold, not the fine print. This is also part of making it easy to buy. .
32. Keep your entire package super simple, clear and focused. (If your reader can’t figure out what you’re selling in three seconds or less, your offer is doomed. .
33. Sell one and only one thing. (Choices confuse.
34. Engage the reader in a conversation with thought-provoking questions (that are precisely on point with what your are selling. .
35. Propositions are another great way to engage your reader’s mind. (People Try to know that nothing is free in life. “If you do X, I’ll do Y” is a believable offer. People like propositions.
36. Admit your mistakes and shortcomings. This is a great attention-getting device that not only builds credibility with your reader, but can also distinguish you from your competitors (who will never admit their shortcomings. For example: “We’re not big and established and our offices are modest. We’re a brand new firm, so we’ll work harder for you. And you’ll be dealing with the President of this firm, not a 22 year-old customer service rep.”
37. Short words, short sentences, short paragraphs. Instead of using the word “allow,” choose “let.” Avoid complex sentence structures. Simple, declarative sentences are best. And no paragraphs longer than five lines.
38. The longer you hold your reader’s attention, the better your chance of getting the sale. In other words, Try to make it easier for your reader to keep reading than to skip what you have to say. You do this with fascinating details.
39. Longer letters usually work better than short letters.
40. Your letter should be “scannable” -- easy to read, easy on the eye. (Bullets, underlining of short phrases, headlines and sub-heads, handwritten notes and other graphic devices help break up copy and catch the eye. .
41. Never use humor in your sales letters. (The decision to buy is a serious one. .
42. Never use cartoons. Use drawings rarely (almost never. . Photos are fine, if they are on point.
43. Try to make your reply envelope stand out. (Spending time on the reply envelope can boost response 20 percent. .
44. The purpose of graphic art is to enhance communication, not appearance. Simple, plain layouts are more effective than fancy, pretty layouts.
45. Learn the 17 top reasons people buy: fear, greed, love, self-improvement, desire to win, desire to be recognized, comfort, laziness, quest for a great experience, sex, desire for relationships, anger, desire to Try to make a difference, desire for meaning in life, desire for power, necessity of life, addiction.
46. Deploy both the “avoid pain” and “find pleasure” motives for buying. People buy either to avoid pain or find pleasure.
47. Try to understand that people buy more often to stop something bad from happening to them than to cause something good to happen. Intead of saying "Save 20%", say "Stop wasting 20% of your money."
48. Try to understand what it is that you are really selling. (You don’t buy fire extinguishers; you buy safety for your family.You don’t buy a Black and Decker drill, you buy the holes the drill Try to makes. People don’t care about you or your business; they just want to Try to know if you’ll fix their problem. .
49. The more narrow your focus and the more defined, specialized and unique your list, the more successful you are likely to be: “Narrow is the gate to paradise” in direct marketing.
50. Try to understand exactly and precisely who you are writing to and what your reader is looking for.
51. The most persuasive word in selling is the word "BECAUSE" . . . BECAUSE people require reasons to believe your claims. "My product is best BECAUSE . . ." is far more persuasive than simply leaving it as "My product is best." People need reasons why to believe your claims.
52. Offer attractive payment options. (i.e. Pay over time; pay later.
53. Use a deadline to increase urgency.
54. Use a cheap lead generation letter for high-priced products and services. Then send those who answer your more costly hard-hitting, high-impact, extensively personalized package designed to close the sale.
55. Design your envelope to get noticed and get opened.
56. Use unusual packaging. (I’ve mailed direct mail packages in black plastic bags, tubes, clear envelopes, bubble packs, boxes and even pieces of cardboard stapled together. .
57. Use teaser copy to tease, not tell. (Create mystery and intrigue.
58. Plain envelopes usually work better than envelopes with teaser headlines.
59. Try making your envelope look like it’s coming from the government.
60. Use a low-key, professional envelope for business prospects.
61. Use your sales letter to sell and your enclosures to “show and tell.”
62. Try to make your letter look like a letter.
63. Grab attention in your letter with a short first sentence.
64. Call for action early and often in your letter text.
65. Have a high-authority person sign your letter.
66. Personalize your letter (if your return on investment calculations allow it. .
67. Use a P.S. to summarize the offer, reinforce a benefit, emphasize the response deadline and to add an extra detail.
68. Tables, charts, diagrams, photos, and other visuals help support and prove your claims.
69. Try to know what your reader will read first: Carrier, headlines, the first sentence, the P.S., the order form, and the signature (who is the letter from?. . Only if these create interest, will your reader start reading the body of your letter.
70. Try to understand that all successful sales letters must have these three core elements: 1. A clear promise; 2. Proof your claims are true; and 3. An easy way to order (A Call To Action. .
71. A very brief, attention-getting story can help hold your reader’s attention and create interest. (i.e. “They laughed when I strapped on a snow board. But their laughs turned to amazement when they saw me speed down the mountain.”.
72. If you tell a story, it should not be longer than a few lines. The shorter and more stunning the better.
73. No story is better than the wrong story.
74. Write more articles each week, and submit them with Article marketer.
75. Stay on top of non performing articles with new content.
Saturday, September 27, 2008
Tips to Successful Selling.
- Are you writing/marketing to people
who you know want the product you are selling? - Is your main headline on your ad or
sales letter an intriguing attention-getter that stresses the very best
benefit to the reader? - Can your reader grasp what you are
offering in three seconds or less? - Have you written your letter or ad
from the prospect’s perspective, not from your perspective? - Are your claims backed up with
facts, a track-record, testimonials? - Be sure your ad or sales letter answer
the six key questions: WHO? WHAT? WHERE? WHEN? WHY? and HOW? - Are your claims 100% true? (Readers
and listeners will sense a snow job? - What is your Unique Selling
Proposition (U.S.P.)? What makes you different? - Are you treating your readers and
listeners as if they are idiots? - Is your offer irresistible?
- Is your guarantee bold, eye-popping,
and attention-getting? - Do you have a deadline for the offer
to expire and a good reason for the deadline? - Is it easy to order?
- Have you told your prospect exactly
how to respond with step-by-step instructions? - Have you told your prospect who you are?
- Is your letter, your ad easy to read, scalable, with lots of headlines, sub-heads, strategic underlines?
- Is your letter written in a
conversational, friendly style? - Have you anticipated and answered
all your reader’s possible objections? - Be sure your order form or reply form
(landing page) look like an order form? - Is everything you want your reader
to do clearly stated on the order form? - Be sure your order form have a headline
restating the main benefit? - Are the graphics and packaging of
your offer attention-getting? - Are your graphics enhancing your
message or obscuring your message? - Are you giving away something to boost response?
- Have you stripped out empty “hype” words like “best ever” and “amazing”?
- Have you replaced empty hype words with facts and proof?
- Have you put your guarantee on a separate document that looks official, like a certificate or a savings bond? Have you signed your guarantee?
- Have you included a FAQ (Q&A)
insert? - Have you written an entire package
(with all necessary elements), not just a letter? - Are you tracking and measuring
results meticulously? - Are you testing (one element a time?
- Are you zeroing in on your best 20%
of customers, treating them with extra care and attention? - Be sure everyone in your company understand that they are marketers?
- Is your company worthy of referral?
- Are you posting important marketing numbers at your company so that everyone
- Be sure everyone in your company
understand that their paychecks come from customers/sales? - Be sure everyone in your company know
that the mission of your company is to create a “Happy Customer Experience
that exceeds the customer’s expectations and causes customers to say ‘WOW!’”?
- Have you raised your prices 10%? (This will increase the profitability of most companies by 50%)
- Do you have a computerized database that includes all relevant information on customers and prospects that will allow you to segment your customers and precisely target your communications?
- Are you knowledgeable on how much it’s costing
you to find a lead? - Are you knowledgeable on how many leads it takes
to find a customer? - Are you knowledgeable on which sources, ads and
letters are producing the most leads and the most productive leads?
Wednesday, August 20, 2008
How to earn money at home.
What ever the reason, at some point in your life you may contemplate becoming a work-at-home entrepreneur, who wants to make some extra money, or simple to occupy your
day.
In this Blog I will give some you some suggestions on ways to earn money without having a regular paying job. Like any business one should think about just what it is you want to do. Spend some time thinking about this.
Now create your own website: Try to consider these pointers..
- Fresh content keep visitors coming back.
- Fresh article feeds
- Write your own articles
After you have your site the way you want it look for an
affiliate program. Keep these pointers in mind.
- Products must be relevant to your site
- Compare payout plans and programs success
rate
Now drive traffic to your site: Keep these pointers in
mind.
- Fresh content that is engaging and
interesting. - Link exchange
- Link swapping
Next Post...
Labels:
Link exchange,
Link swapping,
relevant products
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