Tips to Successful Selling.

1. Are you writing/marketing to people
   who you know want the product you are selling?
   
2. Is your main headline on your ad or
   sales letter an intriguing attention-getter that stresses the very best
   benefit to the reader?
   
3. Can your reader grasp what you are
   offering in three seconds or less?
   
4. Have you written your letter or ad
   from the prospect’s perspective, not from your perspective?
   
5. Are your claims backed up with
   facts, a track-record, testimonials?
   
6. Be sure your ad or sales letter answer
   the six key questions: WHO? WHAT? WHERE? WHEN? WHY? and HOW?
   
7. Are your claims 100% true? (Readers
   and listeners will sense a snow job?
   
8. What is your Unique Selling
   Proposition (U.S.P.)? What makes you different?
   
9. Are you treating your readers and
   listeners as if they are idiots?
   
10. Is your offer irresistible?
    
11. Is your guarantee bold, eye-popping,
    and attention-getting?
    
12. Do you have a deadline for the offer
    to expire and a good reason for the deadline?
    
13. Is it easy to order?
    
14. Have you told your prospect exactly
    how to respond with step-by-step instructions?
    
15. Have you told your prospect who you are?
    
16. Is your letter, your ad easy to read, scalable, with lots of headlines, sub-heads, strategic underlines?
    
17. Is your letter written in a
    conversational, friendly style?
    
18. Have you anticipated and answered
    all your reader’s possible objections?
    
19. Be sure your order form or reply form
    (landing page) look like an order form?
    
20. Is everything you want your reader
    to do clearly stated on the order form?
    
21. Be sure your order form have a headline
    restating the main benefit?
    
22. Are the graphics and packaging of
    your offer attention-getting?
    
23. Are your graphics enhancing your
    message or obscuring your message?
    
24. Are you giving away something to boost response?
    
25. Have you stripped out empty “hype” words like “best ever” and “amazing”?
    
26. Have you replaced empty hype words with facts and proof?
    
27. Have you put your guarantee on a separate document that looks official, like a certificate or a savings bond? Have you signed your guarantee?
    
28. Have you included a FAQ (Q&A)
    insert?
    
29. Have you written an entire package
    (with all necessary elements), not just a letter?
    
30. Are you tracking and measuring
    results meticulously?
    
31. Are you testing (one element a time?
    
32. Are you zeroing in on your best 20%
    of customers, treating them with extra care and attention?
    
33. Be sure everyone in your company understand that they are marketers?
    
34. Is your company worthy of referral?
    
35. Are you posting important marketing numbers at your company so that everyone
    
36. Be sure everyone in your company
    understand that their paychecks come from customers/sales?
    
37. Be sure everyone in your company know
    that the mission of your company is to create a “Happy Customer Experience
    that exceeds the customer’s expectations and causes customers to say ‘WOW!’”?
    
    
38. Have you raised your prices 10%? (This will increase the profitability of most companies by 50%)
    
39. Do you have a computerized database that includes all relevant information on customers and prospects that will allow you to segment your customers and precisely target your communications?
    
40. Are you knowledgeable on how much it’s costing
    you to find a lead?
    
41. Are you knowledgeable on how many leads it takes
    to find a customer?
    
42. Are you knowledgeable on which sources, ads and
    letters are producing the most leads and the most productive leads?